Cultivating a Vibrant Community of Data Champions

Jeannine Boot
Global Dir Customer MKTG Qlik
July 2025

SYNOPSIS: Qlik’s Luminary and Partner Ambassador Programs foster a vibrant community of customer advocates and partners who drive measurable business impact through data, sharing their expertise and success stories to inspire others.

STORY:

At Qlik, we understand the power of data to transform businesses and drive meaningful change. However, it’s not just about the technology – it’s about the people who harness that technology and turn data into actionable insights. That’s why we’ve built a thriving community of data champions through our Qlik Luminary and Partner Ambassador Programs.

Qlik Luminaries and Partner Ambassadors are more than just users of our solutions; they are passionate advocates who inspire others with their expertise and commitment to driving business transformation through data.

These programs represent the pinnacle of customer and partner advocacy, recognizing individuals who have demonstrated exceptional skill in leveraging Qlik’s solutions to achieve measurable impacts within their organizations. But their influence extends far beyond their own walls – they are actively sharing their knowledge and success stories with the broader community, fostering a culture of continuous learning and innovation.

The Qlik Luminary Program: Empowering Customer Advocates

The Qlik Luminary Program is a testament to the power of our customers’ voices. These individuals are our top customer advocates and counselors, driving measurable impacts from data and broadly sharing those outcomes with others, without any prompting from Qlik. Their passion, expertise, and commitment are truly inspiring, as they champion the vision of transforming data into business transformations.

Passion, Expertise, and Commitment: Driving Business Transformation

What sets Qlik Luminaries and Partner Ambassadors apart is their unwavering passion for data and their commitment to using it to drive real, measurable change within their organizations. They are experts in their fields, with a deep understanding of the challenges and opportunities that data presents. And they are relentless in their pursuit of excellence, constantly seeking new ways to leverage Qlik’s solutions to unlock insights and drive business transformation.

The Selection Process: Recognizing True Public Advocacy

Becoming a Qlik Luminary or Partner Ambassador is no small feat. Each year, customers and partners must self-nominate to be considered for these exclusive programs. We receive around 200 applications per program, which are then carefully reviewed by two separate committees. The selection process is rigorous, as we strive to identify individuals who truly embody the spirit of public advocacy and have a proven track record of sharing their successes and insights with others.

Selection for the Qlik Luminary and Partner Ambassador Programs is taken very seriously, as these individuals will represent the very best of our customer and partner communities.

A Thriving Network of Luminaries and Ambassadors

Once selected, Qlik Luminaries and Partner Ambassadors become part of an exclusive network of like-minded individuals who are driving change and shaping the future of data-driven decision-making. They come together monthly for Qlik updates, feedback sessions, and ideation sessions, sharing their experiences and insights with one another. And each year, they are invited to attend Qlik Connect, our annual user conference, as well as a visit to our Qlik office in Lund, Sweden – the birthplace of Qlik.

Participation in these programs is highly coveted, and we receive overwhelmingly positive feedback from participants, many of whom return year after year. Some have even been part of the programs for as long as nine years, a testament to the enduring value and impact of these communities.

At Qlik, we are proud to foster a vibrant community of data champions through our Luminary and Partner Ambassador Programs. These individuals are more than just customers or partners – they are true advocates who are driving real, measurable change and inspiring others to do the same. Together, we are shaping the future of data-driven decision-making and empowering organizations to unlock the full potential of their data.